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Ismail Coffee and Tea is a new phenomenon in the UK coffee and Tea sector. Ismail Coffee and Tea will be the aspirational specialty coffee and tea brand in the UK with the greatest brand loyalty in the sector.
Ismail Coffee and Tea will:
- enable and enthuse customers to regularly enjoy the pleasure of speciality coffee and tea in a unique environment surrounded by superior product knowledge and affording exceptional service to every customer, every day.
- trade specifically to meet the demand for speciality coffee and tea in town centre locations.
- sell coffee beans and tea leaves over the counter, as well as serving coffee and tea beverages for your immediate enjoyment.
Quality
The vast expertise gained since Ismail commenced business in 1922 means that our customers can be assured of buying only the finest coffee and tea including a range of Fairtrade and organically farmed beans and leaves. Coffee is a “fresh food” and Ismail believe it should be treated as such. Ismail only roast in small batches. Although this is time consuming it ensures a minimal amount of time from the roaster to your cup.
The demand
We live in an era of communication and travel. Today’s consumer is educated and mobile. Ismail Coffee and Tea is the “next generation” of coffee and tea store. Our customers demand a greater knowledge of their purchase and value superior service. The wine sector has undergone a similar transformation – with greater knowledge and appreciation consumption has increased. The coffee and tea sector will follow.
Very recently there has been a well reported rising demand for superior teas. Many establishments are reporting increased requests for the more exclusive varieties.
Our approach
Ismail Coffee and Tea represents a “fresh approach” for whole beans and tea. Ismail is dedicated to the highest standards of bean and leaf selectivity, roasting process and freshness. In an Ismail Tea and Coffee store our customers will not only be able to taste our speciality coffees and teas they will able to see them, touch them and talk about them.
Technology
Ismail.co.uk will supplement the network of stores by creating a community of Ismail customers and coffee and tea drinkers. All Ismail Coffee and Tea products will be sold on line via a website with the sophistication you would expect from a company with superior customer service at its core.
Customer service
In our world of coffee and tea we believe not only in delivering superior customer service but in creating an exceptional experience. To us a trip to Ismail Coffee and Tea is like a trip to the theatre, it is a unique experience.
Our team are highly trained, motivated and educated. Ismail Coffee and Tea staff continually develop their understanding of coffee and tea and appreciate our customer’s needs. Ismail Coffee and Tea have invested in and are committed to continuous training and staff development.
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